SPA HIVE

Holiday Playbook: Maximize Holiday Sales With These 5 Hacks

Get ready to boost your spa’s holiday sales with five proven hacks to increase Q4 revenue and simplify retail. Julie and MaryAnn share strategies for giftable spa experiences, frictionless gift card sales, and loyalty-building marketing that actually converts. Perfect for spa owners who want a stronger, more profitable holiday season.
 
Julie’s Favorite Items 
Julie's 2025 Book List 
MaryAnn's 2025 Book List
Ready to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. 
Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner;  i.refs.cc/1l05nWWP
Could you use more business resources from me and my trusted SpaHive Community? Join us for free at  
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM:
https://www.instagram.com/jmpankey

Self-Care for Busy Moms & Entrepreneurs: The Cozy Season Edition

 Get cozy with the SpaHive Business Besties as Julie Pankey and MaryAnn share their favorite self-care hacks for busy women, spa pros, and moms heading into the holiday hustle. From biohacking sleep with the Oura Ring and cutting late-night screen time to MaryAnn’s viral “burping the house” ritual, this episode is all about reclaiming calm in the chaos. Tune in for easy wellness habits to help you sleep better, stress less, and stay balanced during the busiest time of year.
Julie’s Favorite Items 
Julie's 2025 Book List 
MaryAnn's 2025 Book List
Ready to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. 
Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner;  i.refs.cc/1l05nWWP
Could you use more business resources from me and my trusted SpaHive Community? Join us for free at  
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM:
https://www.instagram.com/jmpankey

Snake Massages & Bum Sunbathing

It’s getting spooky in the spa + wellness world! 👻 In this Halloween episode of the SpaHive Business Bestie Podcast, Julie and MaryAnn rate the weirdest wellness and beauty trends of 2025 — from animal yoga and snake massages to sleep-shedding hacks and perineum sunbathing.
Laugh along as they decide what’s a Boo, what’s Bewitching, and what’s a BUY — and uncover the spooky spa trends haunting the industry.

Beauty Bargains or Big Mistakes? The Real Risks of Buying Skincare Online

Before you hit ‘Buy Now,’ listen up! Julie and MaryAnn expose the truth about Amazon skincare, counterfeit beauty products, and what’s really inside those too-good-to-be-true deals. From clean beauty to anti-aging must-haves, learn how to spot fakes, check expiration dates, and buy safe, spa-quality skincare online — all with a side of laughs (and one unforgettable pumpkin spice lotion story).
 
Notes: 
Julie’s Favorite Items 
Julie's 2025 Book List 
MaryAnn's 2025 Book List
Ready to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. 
Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner;  i.refs.cc/1l05nWWP
Could you use more business resources from me and my trusted SpaHive Community? Join us for free at  
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM:
https://www.instagram.com/jmpankey

3 Ways Gratitude Boosts Revenue and Reduces Burnout

In this cozy-meets-strategy episode, Julie and MaryAnn share three simple gratitude rituals that don’t just make you feel good — they actually help your business grow. From heartfelt client touches (think pre-arrival thank-yous and handwritten notes ), to culture-boosting team appreciation, and yes, a little self-gratitude that keeps burnout at bay — this one’s all gravy.
FREEBIE - 15 Ways to say Thank You
Julie's 2025 Read Book List 
MaryAnn's 2025 Read Book List
Ready to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. 
Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner;  i.refs.cc/1l05nWWP
Could you use more business resources from me and my trusted SpaHive Community? Join us for free at  
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM:
https://www.instagram.com/jmpankey

Business Exorcism: Banishing the October Scaries

Grab your sage and your spreadsheets—it’s spooky season at SpaHive! 👻 In this birthday-week episode, Julie and MaryAnn dive into the 5 scariest fears business owners face (think staffing nightmares, reputation hits, cash flow dips, competition pressure, and the dreaded burnout). But don’t worry—your Business Besties are here with stories, laughs, and strategies to help you face the fear and lead through it. Because rest is a revenue strategy, and culture beats chaos every time.
 
Join our October Reset Challenge
Julie's 2025 Read Book List 
MaryAnn's 2025 Read Book List
Ready to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. 
Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner;  i.refs.cc/1l05nWWP
Could you use more business resources from me and my trusted SpaHive Community? Join us for free at  
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM:
https://www.instagram.com/jmpankey

Slang, Saunas & Seasonal Obsessions

Bloom or Bust? Julie and MaryAnn are diving into the wild world of fall trends—from pumpkin spice love vs. hate, to beef tallow as skincare (yep, you read that right), and why infrared panels might just be the next wellness must-have. They dish on Netflix documentaries, root for Charlie Sheen, and test their knowledge of Gen Z slang (spoiler: Julie’s grandson calls her “bruh”). It’s a cozy, hilarious, and slightly sendy ride through what’s hot, what’s not, and what’s just plain confusing.
 
Julie's 2025 Read Book List 
MaryAnn's 2025 Read Book List
Ready to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. 
Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner;  i.refs.cc/1l05nWWP
Could you use more business resources from me and my trusted SpaHive Community? Join us for free at  
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM:
https://www.instagram.com/jmpankey

Bucket Theory: Rethinking Adult Friendships

In this episode of the SpaHive Business Besties podcast, Julie and MaryAnn dive into the bucket theory of friendships—a fresh take on how to nurture relationships in both life and the spa business world. They explore why work-life balance and authentic connections matter for spa leaders, entrepreneurs, and wellness professionals, and how trimming “lost causes” can make space for the community and collaborations that truly help you thrive. Expect laughter, honesty, and a little gardening metaphor as they guide you through a fall reset designed to reset, refocus, and recharge your personal and professional life.
 
Julie's 2025 Read Book List 
MaryAnn's 2025 Read Book List
Ready to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. 
Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner;  i.refs.cc/1l05nWWP
Could you use more business resources from me and my trusted SpaHive Community? Join us for free at  
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM:
https://www.instagram.com/jmpankey

3 Ways to Fall Back Into Business: Reset, Refocus, Recharge

In this episode of the SpaHive Business Besties podcast, Julie and MaryAnn reflect on where they were on September 11th and how those experiences shaped their perspectives. From there, they pivot into the power of resetting, refocusing, and recharging as fall begins—because Q4 is your chance to finish strong. They share why October (not January!) is the best time to set realistic goals, and they introduce a brand-new SpaHive challenge designed to help you hit refresh on your business and life before the year ends. Expect inspiration, honesty, and of course, a little bestie banter along the way.
 
Julie's 2025 Read Book List 
MaryAnn's 2025 Read Book List
Ready to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. 
Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner;  i.refs.cc/1l05nWWP
Could you use more business resources from me and my trusted SpaHive Community? Join us for free at  
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM:
https://www.instagram.com/jmpankey

Fearless Decisions, Real Talk: Behind the SpaHive Mic

In this episode of the SpaHive Business Besties podcast, Julie and MaryAnn get real about the messy truths of business—doubt, lessons learned, and the power of community. It’s a reminder that fearless decisions and strong support make the journey so much better (and a lot less lonely).
Notes: 
Julie's 2025 Read Book List 
MaryAnn's 2025 Read Book List
Ready to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. 
Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner;  i.refs.cc/1l05nWWP
Could you use more business resources from me and my trusted SpaHive Community? Join us for free at  
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM:
https://www.instagram.com/jmpankey