SPA HIVE

Following Your Dreams In the Spa Industry with Jaclyn Luongo

In this episode of the SpaHive I chat with longtime friend and colleague, Jaclyn Luongo. What a fun conversation! We talk about favorite resources, her most frequently asked questions and what she would tell her younger self.If you are a spa or beauty professional, you will enjoy this inspirational chat with Jaclyn as we keep it real about all things spa.MEET JACLYNJaclyn Luongo, US Sales Manager for INIKA. She is a leader of innovation in the spa industry; a licensed esthetician, make-up artist, esthetic instructor, beauty blogger and business consultant, with over 22 years of experience. She has worked with some of US’s top resorts and day spas and has trained in Europe, NYC, and Los Angeles with star make-up artists and skin specialists. Luongo has appeared on the Industry as a guest beauty expert, has worked with contestants for the Miss Teen USA pageants. Jaclyn has been a volunteer for the Look Good Feel Better Program (American Cancer Society) since 2002 and has also been a guest speak for the Dress for Success Organization. In 2012 and 2017, and 2019 Jaclyn was nominated to be on the Board of Directors for Ispa and has been a Program Advisory Board Member at Catherine Hinds Institute of Esthetics since 2009. Jaclyn continues to contribute as a task force volunteer for ISPA since 2007. In January of 2017 Jaclyn accepted a position on the Board of Directors for the Melanoma Education Foundation and NASPRO Association. In 2019 Jaclyn published a book for the Beauty Industry Professional, Successful Selling in the Beauty Industry.ANIKA ORGANIChttps://us.inikaorganic.com/GET JACLYN'S BOOKhttps://www.amazon.com/Successful-Selling-Beauty-Industry-Generating/dp/1950282996LEARN MORE ABOUT THE SPAHIVE VIPhttps://spahive.com/spahive-vip-community/SPAHIVE FB COMMUNITY:https://www.facebook.com/groups/TheSpaHive/SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWPShop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/SPAHIVE BY JMPANKEY INSTAGRAM:https://www.instagram.com/jmpankeyLooking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally.SPAHIVE VIP - www.juliepankey.com/spahive

Quick Win Friday Spa Business Marketing Series - Tip 2

In this Quick Win Friday we are continuing our Spa Business Marketing series. Spa Marketing is our number one asked question so we have dedicated a tips series just to this topic. Today let's talk about how a spa business can create raving fans through social media marketing.We will answer these questions:What should a spa business share on social media?What do my clients want to see me post of social media?What is the right mix of education, inspiration and promotion I should do on social media?People buy from those that they like and trust. Learn how to show that side of your brand to build a bigger following.SPAHIVE FB COMMUNITY:https://www.facebook.com/groups/TheSpaHive/SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWPShop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/SPAHIVE BY JMPANKEY INSTAGRAM:https://www.instagram.com/jmpankeyLooking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally.SPAHIVE VIP - www.juliepankey.com/spahive

A Sneak Peek - SpaHive VIP

In todays episode Julie shares a sneak peek into a SpaHive VIP Mastermind call. This is an edited quick look into the kind of conversations we have in the SpaHive VIP with two of our board members that are true experts in the industry.In this Power Hour turned Power 90 we took a deep dive into compensation. Our VIP's discuss why the right compensation model is critical, the other pieces of the puzzle to creating engaged teams and how to make changes when necessary.The SpaHive VIP, is THE ONLY elite private online community for spa, hospitality and wellness professionals. Members have 24/7 access to share ideas, solve challenges and connect with leaders and colleagues in the spa industry in a secure and private group. Julie Pankey and her team monitor conversations to address members’ questions and topics regarding operations, online marketing, social media, website development, management, hiring, retail and wellness programs. Through SpaHive, members connect with spa professionals from around the world to discuss business challenges, successes and even make friendships with individuals they would otherwise never meet.BETTY LOIACONOBetty Loiacono began her career in the hospitality industry in 1978 as an assistant hotel manager at the MGM Grand Hotel & Casino in Reno, Nev., which was then the largest hotel/casino in the world. She worked in training and development and as guest relations supervisor at Radio City Music Hall in New York and as director of VIP services at the 1982 World’s Fair in Knoxville, Tenn. After three years at Shearson Lehman Brothers/American Express in New York, she re-entered the hospitality industry in 1987 as hotel assistant manager at the Trump’s Castle Hotel & Casino, where she says she learned “grace under fire” by working under the direction of Mrs. Ivana Trump. In 1989 she became Resident Manager / Director of Operations for The Spa at Norwich Inn and eventually segued into the role of Spa Director. Betty was selected to move from the Norwich property to coordinate the re-branding of the Foxwood’s Casino spa as The Norwich Spa at Foxwoods. In August of 2008 she transitioned to the pre-eminent Four Diamond Saybrook Point Inn Spa & Marina in Old Saybrook, CT, where she is The SANNO Spa Director. Betty organized a New England Roundtable of the International Spa Association and served on ISPA’s Marketing Committee. She is a member of the Professional Advisory Committee of the Cortiva Institute formerly known as The Connecticut Center for Massage Therapy. She is a current member of the Board of Directors of SPA HIVE.JENNIFER BOISCLAIRJennifer Boisclair is a management extraordinaire. Having 10 years experience in salons and spas in the Boston and Connecticut regions, Jennifer is a seasoned manager capable of handling any and all complications. Her executive prowess is demonstrated in her ability to consistently budget effectively, oversee operations and exercise intuition to handle team and client alike. Jennifer’s direct approach allows her team to feel that they can always trust and communicate honestly with her. Her degree in Business Administration and Management is reflected in her confidence to lead. Jennifer, although a literal mom of 4, has gained many children throughout her career by her positive attitude, willingness to teach, and simply being an inspiration to all. She is community and customer driven, results oriented and has a passion for systems and structure. Unrivaled are Jennifer’s competence, care and gift for her role in the spa and fashion industries.Ready to take the next steps and join this elite group of spa business professionals?LEARN MORE ABOUT THE SPAHIVE VIPhttps://spahive.com/spahive-vip-community/SPAHIVE FB COMMUNITY:https://www.facebook.com/groups/TheSpaHive/SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWPShop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/SPAHIVE BY JMPANKEY INSTAGRAM:https://www.instagram.com/jmpankeyLooking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally.SPAHIVE VIP - www.juliepankey.com/spahive

Quick Win Friday Spa Business Marketing Series - Tip 1

In this Quick Win Friday we will be starting a series of Spa Business Marketing Tips. Spa Marketing is our number one asked question so we have dedicated a tips series just to this topic. We will start today by thinking about what social media platforms you want to commit to posting and engaging on consistently, remember consistency is the key to making successful changes. I also share with you Spa Social Media Influencers you should follow, exceptional Spa Business examples that are making an impact and below is a link to our Social Media Planning Calendar.Shoot me a message and let me know what platform you are working on improving! julie@jmpankey.comSPAHIVE FB COMMUNITY:https://www.facebook.com/groups/TheSpaHive/SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankeySOCIAL MEDIA PLANNING CALENDAR LINK:https://bit.ly/32D1HKzSPA INFLUENCERS: Lipgloss + Aftershavehttps://www.instagram.com/lipgloss_aftershave/?hl=enLive Love Spahttps://www.instagram.com/livelovespa/?hl=enSpa Industry Associationhttps://www.instagram.com/spaindustryassociation/?hl=enGetSpaInfo.comhttps://www.instagram.com/get_spa_info/?hl=enCrissy Connerhttps://www.instagram.com/crissy.conner.creates/?hl=enSPA BUSINESSES WORTH A FOLLOW: Chill Spahttps://www.instagram.com/chill.spa/?hl=enSerendipity Day Spahttps://www.instagram.com/serendipity_dayspa/?hl=enGrettacole Salonhttps://www.instagram.com/grettacolebeauty/?hl=enSavor Beauty + Spahttps://www.instagram.com/savorbeauty/?hl=en
Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWPShop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/SPAHIVE BY JMPANKEY INSTAGRAM:https://www.instagram.com/jmpankeyLooking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally.SPAHIVE VIP - www.juliepankey.com/spahive

Meet the Executive Puppet Master Behind the SpaHive Brand

In today's episode, Julie chats with right-hand woman MaryAnn Sessine. MaryAnn will dish some secrets you might not know about Julie, and even peppers in some admin time-saving HACKS! Take a peek at what makes SpaHive and JMPankey Partners' brand work.MaryAnn Bio:MaryAnn Sessine currently serves as "virtual administrator" for JMPankey Partners, however, her title is more lovingly referred to as "Executive Puppet Master". After 10 years of spa and hospitality operations experience (properties spanning from resorts nestled on the NewEngland Seacoast to Beauty Bars in the Hills of Pittsburgh, PA), MaryAnn decided to pivot her career and make an even bigger impact on the industry by helping successfully launch The SpaHive Mastermind events, The SpaHive Online Professional Community, and The SpaHive VIP. She is a self-proclaimed lover of google sheets, lobster rolls, and all things reality TV.SPAHIVE FB COMMUNITY:https://www.facebook.com/groups/TheSpaHive/SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWPShop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/SPAHIVE BY JMPANKEY INSTAGRAM:https://www.instagram.com/jmpankeyLooking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally.SPAHIVE VIP - www.juliepankey.com/spahive

Quick Win Friday - Two Free Managers Tools that Can Transform Your Business

In our Friday Quick Win Tips and Tricks Series Julie will share the best tips and tricks from her 28+ years in the spa, hospitality and wellness industry. Not to mention, she keeps learning every day and so should you!These Quick Wins are designed to be short bursts of impactful, inspirational and sometimes thought provoking information with real takeaways you can easily integrate into your life and business.This Weeks Quick Win - I am going to share with you two free tools that can help you transform your business. The Daily Stand Up and Quarterly One-On-Ones.SPAHIVE FB COMMUNITY:https://www.facebook.com/groups/TheSpaHive/SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWPShop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/SPAHIVE BY JMPANKEY INSTAGRAM:https://www.instagram.com/jmpankeyLooking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally.SPAHIVE VIP - www.juliepankey.com/spahive

Let’s Talk Cannabis- A Candid Conversation with Ashley Reynolds from EMT CBD

Meet Ashley Reynolds, long time supporter of the SpaHive and leader in the world of Cannabis. Have you thought about incorporating CBD into your spa business or life? I have a candid conversation with Ashley about the growth of this industry and what it is like being a trailblazer. Learn what to consider when making this decision and how to select the right brand for you and your spa. No, not all CBD is created equal.EXCLUSIVE DISCOUNT AND GIVEAWAYUse CODE: EMT10 to receive $10 off your first orderANDbe one of the first 10 customers to place and order and receive a free CBD face serum!MEET ASHLEY REYNOLDS:Ashley Reynolds is the President and Co-Founder of Elmore Mountain Therapeutics. Ashley and her husband Colin established EMT in May of 2017 after Ashley’s personal struggle with postpartum anxiety. Finding relief through the use of CBD, Ashley saw a need for cannabis advocation to all. Reynolds believes the strong household decision makers of the world stand to benefit the most from the use of cannabis and has worked tirelessly empowering women to make smart, safe decisions around cannabis use. By providing science backed education and high quality lab tested CBD products, Ashley and the EMT Team have created a loyal following of canna-experts. Ask any customer why they choose EMT over other CBD brands and they will passionately tell you EMT is more than product, it’s a way of life, it’s culture.The Reynolds’ company mission is to operate at the intersection of well being, economic development, social justice, and environmental sustainability.Ashley and Colin are known as industry experts and can be seen in the recent TEDx “Cannabis: A future without Stigma” as well as numerous podcasts. They are both born and raised Vermonters who live in Elmore, VT with their two children.WEBSITEhttps://emtcbd.com/FOLLOW ASHLEY AND EMTCBDhttps://www.instagram.com/emtcbd/Ashley's TEDx Cannabis - a future without stigma? | Ashley Reynolds | TEDxStoweSPAHIVE FB COMMUNITY:https://www.facebook.com/groups/TheSpaHive/SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWPShop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/SPAHIVE BY JMPANKEY INSTAGRAM:https://www.instagram.com/jmpankeyLooking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally.SPAHIVE VIP - www.juliepankey.com/spahive

Quick Win Friday - Do It Yourself PR Tips

In our Friday Quick Win Tips and Tricks Series Julie will share the best tips and tricks from her 28+ years in the spa, hospitality and wellness industry. Not to mention, she keeps learning every day and so should you!These Quick Wins are designed to be short bursts of impactful, inspirational and sometimes thought provoking information with real takeaways you can easily integrate into your life and business.In this weeks Quick Win let's chat about a few PR tricks you can do yourself to boost your businesses exposure.SPAHIVE FB COMMUNITY:https://www.facebook.com/groups/TheSpaHive/SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWPShop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/SPAHIVE BY JMPANKEY INSTAGRAM:https://www.instagram.com/jmpankeyLooking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally.SPAHIVE VIP - www.juliepankey.com/spahive

In Person Events, Are We Really Ready?

In todays episode Julie chats with Diane Waltersdorf, conference director for the International Esthetics, Cosmetics and Spa Conference.We talk about the return to in person events for the spa industry, precautions they are planning to take and education trends for their Las Vegas and NYC events this summer.More about Diane:Diane Waltersdorf has been programming education for the International Esthetics, Cosmetics and Spa Conferences since 2006. IECSC is organized by Questex, the leading information and events company focused on the experience economy. Prior to joining Questex, Diane’s event management experience spanned decades across several industries in a sales capacity, but in the late 90s she found her joy in conference planning and providing people with the education for their professional development. A lifelong New Englander looking for new adventures, Diane made a cross country move to Eastern Washington state in the middle of the pandemic and in her spare time enjoys exploring the Inland Northwest.TO LEARN MORE OR TO REGISTER FOR 2021 SHOWShttps://www.iecsc.com/FOLLOW IECSC ON INSTAGRAMhttps://www.instagram.com/iecsc/SPAHIVE FB COMMUNITY:https://www.facebook.com/groups/TheSpaHive/SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWPShop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/SPAHIVE BY JMPANKEY INSTAGRAM:https://www.instagram.com/jmpankeyLooking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally.SPAHIVE VIP - www.juliepankey.com/spahive

Quick Win Friday Series - Top 4 Most Common Mistakes Spa Owners Make

In our Friday Quick Win Tips and Tricks Series Julie will share the best tips and tricks from her 28+ years in the spa, hospitality and wellness industry. Not to mention, she keeps learning every day and so should you!These Quick Wins are designed to be short bursts of impactful, inspirational and sometimes thought provoking information with real takeaways you can easily integrate into your life and business.In this weeks Quick Win let's chat about the Top 4 Most Common Mistakes I see spa owners make and how to avoid them.SPAHIVE FB COMMUNITY:https://www.facebook.com/groups/TheSpaHive/SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWPShop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/SPAHIVE BY JMPANKEY INSTAGRAM:https://www.instagram.com/jmpankeyLooking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally.SPAHIVE VIP - www.juliepankey.com/spahive